SERVICES
Strategic Marketing Support Built Around Your Business
Reticle Marketing Group helps shooting, outdoor, tactical, public-safety, and everyday-carry brands strengthen their marketing with experienced leadership, practical strategy, and hands-on execution.
We work with manufacturers, distributors, dealers, and product brands that need clearer direction, stronger execution, or added marketing capacity.
Fractional Marketing Leadership
Senior-Level Direction Without a Full-Time Hire
Reticle provides experienced marketing leadership for companies that need strategy, planning, coordination, and accountability without building a full internal department.
Common challenges
Marketing lacks clear ownership or direction; internal teams and vendors are not well coordinated; campaigns are reactive instead of strategic; leadership needs help evaluating budgets, opportunities, and priorities; an international brand needs U.S. market support.
Typical support
Annual and quarterly planning; budget recommendations; campaign and launch strategy; team, agency, and vendor coordination; sales and marketing alignment; performance review and prioritization.
Best for
Growing or established brands that need experienced marketing leadership, stronger structure, or added executive-level support.
Digital Marketing
Reach the Right Audience With a More Focused Program
Reticle helps brands plan and manage digital campaigns that support real business goals rather than simply generating activity.
Common challenges include advertising restrictions, disconnected channels, weak reporting, and difficulty connecting dealer-driven marketing with sales. Typical support includes paid media strategy, email marketing, social media planning, campaign landing pages, audience strategy, analytics, reporting, and optimization. Best for brands that need better coordination, accountable campaigns, or added digital marketing capacity.
Content and Communications
Clear Messaging for Products, Customers, and Sales Teams
Reticle turns technical knowledge and product expertise into useful, credible content that supports marketing, sales, and customer understanding.
Common challenges include inconsistent messaging, technical products that are difficult to explain, unclear launch stories, sales teams needing stronger materials, and reactive content creation. Typical support includes brand and product messaging, website and product copy, press releases, educational content, email and social copy, sales sheets, dealer materials, and launch communications. Best for manufacturers and product brands that need clearer messaging, stronger content, or a more consistent voice.
Dealer and Distributor Marketing
Support the Channel That Moves Your Products
Reticle helps manufacturers create marketing programs that support distributors, dealers, retailers, sales representatives, and end users.
Common challenges include dealers lacking tools, inconsistent distributor communication, uncoordinated promotions, consumer marketing disconnected from sell-through, and international teams navigating the U.S. market. Typical support includes dealer and distributor communications, launch toolkits, sales materials, retail display and merchandising concepts, dealer education, promotional calendars, and channel campaign planning. Best for brands that sell through distributors, dealers, retailers, agencies, or outside sales representatives.
Influencer and Media Relations
Build Credibility Through the Right Partners
Reticle helps brands identify, evaluate, and manage influencer, creator, editorial, and media opportunities.
Common challenges include unstructured product seeding, hard-to-evaluate sponsorship requests, partner decisions based too heavily on follower counts, inconsistent media outreach, and coverage that is not reused across channels. Typical support includes influencer and media strategy, creator research and outreach, product-review coordination, sponsorship evaluation, editorial relationships, campaign briefs, deliverables, coverage tracking, and repurposing. Best for brands seeking credible third-party exposure, stronger media relationships, or a more professional partnership program.
Website and E-Commerce Strategy
Make Your Website a Better Marketing and Sales Tool
Reticle helps companies plan websites around customer needs, product discovery, dealer support, lead generation, and e-commerce performance.
Common challenges include websites that no longer reflect the brand, products that are difficult to find or understand, traffic that produces little action, weak product pages, and redesigns without strategy or content direction. Typical support includes sitemap and navigation planning, website and product copy, product-page strategy, customer-journey planning, SEO and content recommendations, dealer-locator strategy, conversion improvements, and designer and developer coordination. Best for companies planning a redesign, launching a new brand, improving e-commerce, or strengthening product presentation.
How We Work
Reticle does not force clients into fixed packages. An engagement may include ongoing fractional leadership, a focused strategic project, campaign support, or added capacity for an existing team. From there, we recommend a practical scope based on the work in front of you.
We begin by understanding:
What the business is trying to accomplish; where marketing is getting stuck; what internal resources already exist; what level of support will create the most value.
Not Sure Where to Start?
You do not need to arrive with a finished marketing plan. Tell us what your company is working toward, where progress has stalled, and what support you may need. We can help identify the right next step.