Industry Experience. Practical Strategy. Work That Gets Done.
Reticle Marketing Group helps shooting, outdoor, tactical, public-safety, and everyday-carry brands build stronger marketing programs.
Founded by Joe Houser, Reticle combines senior-level marketing strategy with hands-on execution. The goal is simple: understand the business, identify what matters most, and turn marketing priorities into practical action.
Reticle works with manufacturers, distributors, dealers, retailers, and product brands that need experienced leadership, added capacity, or specialized industry knowledge.
Built for Specialized Industries
Marketing in the shooting and outdoor industries requires more than general agency experience.
Products may move through distributors, dealers, retailers, independent sales representatives, and agency channels before reaching the end user. Advertising platforms can restrict entire product categories. Technical products require credible communication. Media, influencers, professional users, and enthusiast communities all play different roles in how brands earn attention and trust.
Reticle understands those realities.
That experience helps clients avoid generic strategies that may look good on paper but do not fit the market, the sales channel, or the customer.
Meet Joe Houser
Founder and Owner
Joe Houser is a marketing and business-development leader with three decades of experience helping companies clarify their message, strengthen customer relationships, launch products, and create more effective sales and marketing programs.
His career has included leadership roles in the firearms and shooting industry, publishing, advertising, and business development.